Conversational Marketing 2020- Top Marketing Trends

 Top Marketing Trends to be Followed in 2020 Pandemic

Things Must Know About Conversational Marketing in 2020

What is Conversational Marketing?

Those days are gone when B2B, & B2C prospects patiently combed through your entire website to find an email address, only to be via Forms and Contact Page. Then Prospects to be reverted with "we will get back to you within x days."

*Now know more about Black, White & Yellow Fungus**

Conversational Marketing  is a new and very much personalized approach for online business. This will move buyers, towards the marketing and sales funnel by using the power of one at a time question, basically a real time conversation.
Nowadays there is a buzz around Conversational Marketing & its utilization to boost sales. We are discussing here about more powerful tool in the pandemic to gain more sales on your website.

Usual Conversations over Website is bounded by the time, i.e, Teams may not able to deliver on time & Hence, Conversational Marketing comes into loop where it provides 24*7 response with personalized touch. 

Conversational Marketing is an effective approach to build relationship with customers through the experience of conversation only over website. We are here to bring market of B2B or B2C prospects more, just to expand our customer base, develop loyal customers, & grow more income(ROI).

To Convert more of the right leads that to be faster, Conversational Marketing can guide you to the relevant one as qualified leads.

According to the research, 85% of consumers expect for an immediate response from brands.

Conversational Marketing uses chatbot, live chats & target based Video messaging to foster genuine customers & deliver value to customers. An Oriented approach to enhance customer experience, scale brand awareness while saving time and resources. 

Over last two years Conversational Marketing has proved to be the fastest way through various  stages of the marketing funnel providing a personalized experience.

Benefits of Conversational Marketing

Conversational Marketing came into existence with Drifts famous Certification & B2b, B2C services. One who is not aware of much Technical Terms can also rectify & become a Pro. CM Certification will definitely give you the guidance how to customize chatbots with defined business goals. It's not surprising that people look for a good on time response chats rather than that of long waiting.

Traditional Funnel Work:

Source: Drift Company

Conversational Marketing Chatbots are the most intelligent chatbots that works on three Framework Rules:

• Engage

• Understand

• Recommend

Conversational Marketing

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In 2020, we can expect a vast number of CM Applications to be launched that will promote advertising soon this way.

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DriftBot

DriftBot - One of the leading marketing chatbot tool that allows you to book appointment instant as per your ease & no-longer waits. This makes user feel more engaged and helps in sales process.

Book Appointment with DriftBot

Effective & advanced advertisers utilize conversational marketing approach for bunches of various things to assemble their business on the web: 

• Email Marketing 

• Customer Feedback

• Support Service 

• Sales 

• Lead Generation 

Conversational Marketing Best Practices To be Followed

A lot of excitement is around the CM within Digital Marketers. It's important to follow these Conversational Marketing  best practices.

Keep the Old Market:  Focus on the old, keeping new along. CM allows us to modify the experience rather than start from the scratch.

Picking the Right Place:  CM approach is best if you are aware of the key areas of your business.

Be Human: CM is made to give personalized experience to customers.

Experiment: Test everything that you think can work, and tweak as when necessary.

Follow-Up: Here brings a condition, if a visitor stays on a page, & left it abandoned then e-mail them, send a Video with no high productive skills, just simple & relatable video under less than 24 hours or send them a personalized e-mail with a perk that can be an E-Book, Overview of the Webinars they just missed.

Final Thoughts

There you have it! Hopefully this guide helped you in understanding the concept of  what the Conversational Marketing is and how it can help in this pandemic to attain more qualified leads. CM is a powerful marketing tool to improve customer experience with growing online revenue(ROI). To become an expertise and learn fundamentals of CM, you can also learn, practice with Drift's Certification of Conversational Marketing.

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